Product: URL:
Branding   Score:         /10
Standard: Points are awarded on the following scale. If the tool is yours. Branded with you in every way. 10 points. Equal mix of you and the system / system producer 5 points. Little or no you and mostly system/system producer near to 0 points. The score will reflect more or less the percentage of personal branding within a reasonable reference to third party experts by association.

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Income Streams   Score:         /10
Standard: The highest points go to the system that provides a rich set of foundation products with flexibility to add additional affiliate products of your own choosing or creation. 10 points goes to this powerful hybrid system offering free materials, low cost starter sales, ongoing income sources with flexibility to allow your own products/services or those of your own partnering/affiliate efforts. 5 points goes to those systems with weakness at any point in the product/services spectrum of once off sales through ongoing cash flow efforts and the flexibility of personally picked products/services. Nearly 0 points will go to systems with limitations in quantity or quality of products and / or lack of customizable affiliate opportunities.

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Capture / Landing Pages   Score:         /10
Standard: Scoring is skewed in favor of customization. Again, personal branding and "I am the expert" basic premise of attraction marketing / magnetic sponsoring demands this flexibility in higher ranked system. A 10 will have quality / quantity of capture / lead pages with clear and specific directions on how to maintain reproducible conversion rates after customization. A system with a 5 rating will have a mix of quantity or quality letters with customization capabilities but little direction or support of the customization process. A low score will have NO customization. A lower score will result if the quantity or quality of available letters in insufficient.

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Relationship Building   Score:         /10
Standard: Evaluation of the Relationship building tools in the systems under review is based on three factors. First do tools exist for capture and management of your list. Is it your list under your control or does it belong to the system and the system producer. Second does it have auto responder capabilities allowing your to have ongoing communication with your list of prospects / leads. Finally, does the system provide you a relationship strengthening plan/system for communicating with your audience with your branded message. Systems with all three characteristics List Management, Auto responder and Communications system will recieve 10 points if the quality of the system warrants it. Systems missing elements decrease to near the 5 point mark. Systems with minimal list maintenance capacity and few or no communication tools will score near the bottom of the points possible.

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Usability   Score:         /10
Standard: Criteria for usability evaluation will rely on two primary factors. First the ease of navigating to the required actions of the system back office. Daily tasks like campaign management, new user sign ups, and personal development will need to be easy to find and use. Second if set up or configuration steps are needed they are organized in a easy to follow wizard type situation so new users will not get lost in the various steps. High scores will include both aspects. Ease of daily work flow and clear direction and assistance in any configuration tasks. Mid range points will be strong in one or mediocre in both areas. Low scores go to system missing either of the above and or the implementation of their work flow or configuration step are so difficult to follow the system usage is impacted adversity.

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System Training   Score:         /10
Standard: High scores go to systems with excellent beginner assistance and support. Sufficient intermediate help and a strong support system for addressing advanced issues and training. Training and support access influences this rating. Obscure assistance is like no help at all. Low scores will have poor flowing documentation/ training / support. This score deals only with training and tries not to be influenced by system complexity nor usability. That said complex systems will need outstanding training to compensate for complexity and the user learning curve.

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System Support   Score:         /10
Standard: The high scoring systems in this evaluation have multiple means of supporting system users. They also provide ongoing clear communication regarding system updates and scheduled outages. The less support there is in the system the lower the score.

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Internet Marketing Training   Score:         /10
Standard: High scoring systems not only have Internet Marketing Training, they manage expectations and help outline the progressive path to success. Incremental training is also of value to people acquiring new skills. High scoring systems will likely have some kind of ongoing learning support system beyond the packaged resources on the site. Low scores result from little or no Internet Marketing materials or the quality of the materials are out of sync with the needs of system users.

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Personal Development Training   Score:         /10
Standard: Systems with high scores in this area have taken care of their personal relationship with you. No such personal development component may be offset by their continual connection to you a system user. In those communications if edifying messages and ongoing concern to you as a user of the system are portrayed a high score is still attainable. Mid and low scores result from little or no acknowledgment of personal growth and progressive movement to new successes. Absence of such "customer service" says a lot of their priorities.

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Overall Impression   Score:         /10
Standard: High scoring system are the ones that left me knowing they were providing excellent service and they really wanted me to succeed. Low scores come from gaps in needed information. Poor or no effort to cultivate their relationship with me a system user.

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